Productivity, Focus & Digital Wellness
(The Attention Economy)
The Inbox That Never Ends
Email, Slack, WhatsApp, Instagram DMs — most people are managing 5+ communication channels and have no system for any of them. Every platform demands your attention in its own way and nothing talks to anything else. Build something that triages, summarises and prioritises all of it so nothing important slips through but you're not drowning either. It should understand context — a message from your manager is not the same as a promotional email — and act accordingly. The goal is one place where you see what actually needs you, and everything else is handled.
The Doom Scroll Detox
Social media is designed to keep you on it as long as possible. Algorithms optimised for engagement, infinite scroll, autoplay, notifications timed to pull you back in. Most people genuinely want to use it less and can't — not because they're weak but because the systems are extraordinarily good at what they do. Build a tool that doesn't just block apps but actually replaces the habit. Something that gives you the good parts of being informed and connected — the highlights, the things that matter to you, the people you actually care about — without the two-hour rabbit holes and the hollow feeling after.
The Focus OS
Deep work is a skill and most people have quietly lost it. The ability to sit with one thing for two uninterrupted hours, go deep on a problem and come out the other side with something real — that's increasingly rare and increasingly valuable. Build a companion that helps you actually get into focus, stay there and protect that time. Not just a timer or a website blocker but something that understands your patterns — when you focus best, what pulls you out, how long your sessions actually last versus how long you think they do — and actively helps you do your best work more consistently.
Open Innovation
Build innovative solutions that help people manage attention, reduce digital overwhelm, improve productivity, and create healthier relationships with technology. Ideas may address focus, communication overload, content filtering, mindful usage, workflow efficiency, or digital wellbeing in personal, academic, or professional life.